During the 1st IPL(Indian Premier League) season when Vodafone took over Hutch, they launched the Happy to Help series of advertisements which were very interesting and made you smile. Now Vodafone are at it again wth their ZooZoo advertisements.
ZooZoos are characters featured in the advertisements showing the various services provided by Vodafone. The characters were created by O&M for Vodafone. Explaining the idea behind the campaign, Rajiv Rao, executive creative director, O&M says, “We created a special world in which all the product stories get told. A world which is real yet different, strange yet simple, warm and lovable. All the specific product stories and services get told in this world of Zoozoos, making the messages more charming.”
They are wowing audiences, and ZooZoo merchandise, bags, keychains, T-shirts will be available soon. Fans on Facebook are rising by the day. “Day before it was 8,000, yesterday I am told there were 14,000 fans,” says Mr Harit Nagpal, Marketing & New Business Director, Vodafone Essar. It crossed 28,000 on Thursday.
The advertisements were shot in about 10 days. Even though ZooZoos look animated, they are actually people dressed in white. A dozen more ads are expected to come out during this IPL season.