Google launches Startup School India, to guide 10,000 startups in tier 2, tier 3 cities

Startup School India, a Google for Startups project, has been launched. The 9-week virtual programme will comprise fireside discussions with Google leaders and trailblazing colleagues from the startup environment, including financial, D2C, B2B, and B2C e-commerce, language, social media & networking, and job search. Recently, Google for Startups Accelerator-India Women Founders program was launched. 

The curriculum will include lessons on creating a product strategy, product user value, road mapping and PRD development, designing apps for the next billion users in India, driving user acquisition, and more.

Founders will also learn what makes a great founder, how to formalize hiring, and more. Aimed at early-stage creators with a minimal viable product, the programme offers a flexible virtual curriculum, so registrants can choose which sessions to attend.


The inaugural edition of Startup School India-a GFS initiative-kicks off today at 11 a.m. You can sign up here.

Speaking at the launch, Varun Alagh, Co-founder, Mamaearth, said,

Google has always believed in giving back to the startup ecosystem and this initiative lives the spirit. After working with thousands of startups they truly understand the need gaps which there Startup School initiative aims to bridge.

Commenting on the launch, Rahul Garg, Founder, Moglix, said,

Startup enterprises in India have been known to be innovative and nimble footed in responding to business challenges. This is testified by the fact that Indian startup enterprises have filed 6000 patent applications in the United States, thus representing 60% of the total patent applications in the country.

The combination of intellectual power, original thinking, creative application, and technology, as well as a fertile economic ground to experiment in a market full of problems and opportunities, has resulted in considerable growth of these businesses, with many of them turning into Unicorns. The Google Startup School will provide an avenue to entrepreneurs to come out of their closet and look for opportunities.

Speaking about the launch, Gayatri Yadav, Chief Marketing Officer, Sequoia India and Southeast Asia, said,

Startup School is an excellent initiative to reach founders at scale in India. As more young, tech savvy founders start to build their businesses, it’s important that the fundamentals of company-building are well thought out so that founders can build for the long-term.