Samsung today announced that it has renamed its mobile business – Mobile Communications to MX (Mobile Experience). The company said that it marks the beginning of the next chapter for Galaxy, embodying the company’s philosophy of open innovation and its dedication to making customer experiences a top priority.
Samsung added that the new title also emphasizes a user-centric focus at Samsung that goes beyond mobile, underscoring its commitment to proactively address the rapidly changing business environment and focus its products and services on meeting the diverse needs of its customers.
The company said that the change will also further accelerate Samsung’s mission to create meaningful experiences that improve the lives of its users. Samsung will continue to expand the Galaxy ecosystem to innovate the mobile experience, fueled by the scalability and connectivity of its products and services.
Commenting on the same, TM Roh, President and Head of the MX Business, said:
We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.
Samsung ‘Together for Tomorrow’ at CES 2022
In the other news, Samsung said that in the upcoming CES 2022, Samsung give its keynote address under the theme of the ‘Together for Tomorrow’, within which the idea that ‘technology should exist for humanity and the Earth’ is paramount.
It is planning to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasize the need for everyone to participate in reducing climate change wherever they may be.
The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimized, customized service for each and every person, along with enhanced experiences of being connected to one another.
Samsung’s keynote address for at CES 2022 will begin at 6:30 P.M. PST on January 4th (8:00 AM IST on January 5th).