OnePlus, the brand for their smartphones, entered the wearables market in India, with the OnePlus Buds, OnePlus Band and OnePlus Watch. The company has now brought in Indian Cricketer Jasprit Bumrah as the brand ambassador for OnePlus wearables.
With the announcement, OnePlus is launching a 360-degree campaign and will be kickstarted by a OnePlus x Jasprit Bumrah digital film on OnePlus India YouTube and Instagram. The film will showcase how OnePlus devices are a great companion through a user’s fitness journey, motivating them to push their limits and give their best every time.Check out the video here.
Commenting on the announcement, a OnePlus spokesperson India, said:
As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit , his grit and his determination. This synergy has convinced us that nobody could better represent what we stand for and we are delighted to welcome Jasprit to the OnePlus family.
Jasprit Bumrah said:
It’s really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want. Premium, high-performing and comfortable, OnePlus’s straightforward approach to its wearables ensures that it integrates with various lifestyles and brings users one step closer to meeting their daily needs and fitness goals.