LG 48CX OLED TV with Dolby Vision IQ, HDMI 2.1 and more launched in India

LG has announced the launch of the newest member of their OLED family of TVs, called the 48CX. It is the smallest TV in the lineup, featuring their Alpha 9 processor, support for Dolby Vision IQ, Dolby Atmos, HGiG colour profile for HDR gaming and more.

The 48CX OLED TV comes with built-in HDMI 2.1 support. This enables a variety of technologies such as eARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). The latter two technologies are particularly great for gamers, along with support for NVIDIA’s G-Sync technology and the HGiG profile.

It is powered by LG’s Alpha 9 Gen 3 processor, and it supports a lot of smart technologies such as LG ThinQ with Google Assistant, Alexa built-in, Apple AirPlay 2, and HomeKit. It also features support for 2 way Bluetooth for wireless sound.


  • Display technology: Self-lit LG OLED
  • Resolution: 4K (3840×2160)
  • Size: 48-inches (121.92 cms)
  • AI Processor: α9 Gen3 AI Processor 4K
  • Sound: 2.2ch / 40W
  • Response time: 1 ms
  • Features: Film Maker mode, NVIDIA G-SYNC, HGiG profile, VRR, ALLM, eARC, Dolby Vision IQ and Atmos

The LG OLED 48CX TV will be available at a price of Rs. 1,99,990 in India

Commenting on the launch, Hak Hyun Kim, Director of Home Entertainment at LG Electronics India said:

The gaming industry is thriving and the lockdown, occasioned by the economically disruptive coronavirus pandemic, has significantly boosted amount of time people spend playing video games or watching movies at home. With our continued focus on providing the most superlative experience for our customers by providing the latest technology that enhances their lifestyle, we believe this new launch will be a harbinger towards setting new benchmarks in gaming, sports and cinema viewing experience and we are confident our customers will love it.