Discovery Plus streaming service made its debut last month in India at an introductory price of Rs. 299/year. Less than a month since launch, the company has now launched a limited time annual subscription for Rs. 99 amid nationwide lockdown.
As people are staying indoors due to lockdown, Discovery Plus has come up with this Rs.99/year offer under the #SafetyExtended campaign and this offer gives users an annual subscription at the cost of a monthly plan which costs Rs.99/month.
Users can avail this offer till 11:59 PM, April 16th 2020 under the ‘Premium’ page of the app and the company has also released a film titled “The outdoors can wait” urging people to stay indoors. Apart from this, Discovery Plus will be releasing an anthology of three COVID-19 documentaries this week, which can be streamed without a premium account.
In case you missed, Discovery Plus offers a wide range of content across 40+ genres, including Adventure, Science, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.
Commenting on this, Issac John, Business Head – Digital (South Asia), Discovery, said:
Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about Covid-19, we’re releasing three documentaries on Covid-19 which will be available for free consumption on the platform.