Recently, Google rolled out Dynamic email in Gmail for G-suite customers on the web initially and later made it available for all users on the web. Following that, Dynamic email is now available for Android and iOS users as well.
Dynamic email is rolling out to Android and iOS users in two domains namely Rapid Release domains and Scheduled Release domains. It is an extended rollout that started yesterday and could take longer than 15 days to be visible for all users.
Dynamic email is making Gmail more interactive by allowing users to take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment. It allows email senders to embed AMP into messages themselves, making them more actionable and updating them with the most current information. Dynamic email is ON by default for all domains and is safeguarded by privacy and security protections.
The content of Dynamic email can be kept up to date and Businesses have also already started using dynamic email to make their emails more actionable and relevant, like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus.