TikTok, a popular app for the sharing of short-form video content has announced the launch of a #Edutok Program which is designed to be a multi-phased integrated initiative aligned with the wider objective of making it easier for users access learning content through the platform.
TikTok claims that since its launch, over 10 million pieces of content were created and shared using the #EduTok hashtag, which has generated over 48 billion views and has been shared over 1.8 billion times on TikTok.
Through this initiative, TitTok has formed partnerships with leading social enterprises, Josh Talks and The/Nudge Foundation to launch a mentorship program. The goal being giving first time users access to high-quality educational content created by TikTok creators and educational organizations.
Along with the mentorship program, TikTok has also partnered with top educational technology companies such as Toppr, Made Easy and GradeUp to provide subject focused content on the platform. This collaboration will give the users access to a variety of educational content available on the platform, in various formats, across categories and languages.
As part of this mentorship program, Josh Talks will organize 25 #EduTok workshops where 5,000 creative individuals will be shortlisted and invited to attend a hands-on learning workshop delivered by an existing and popular #EduTok creator.
For the workshops, The/Nudge Foundation will also tailor-make content for these young individuals covering critical topics such as Soft Skills, Skill Development. The workshops will be organized over six months starting from October 2019 until March 2020.
The workshops will be held in 6 states which include Bihar, Andhra Pradesh, Telangana, Rajasthan, Jharkhand and Jammu. With a capacity of 200 users per workshop, the programs will being forward popular TikTok creators who have impressed the audience with their educational content.
Regarding #EduTok, Nitin Saluja, Director, Public Policy, TikTok India said:
Education is meant to involve a process of collaboration and co-creation. As TikTok’s most impactful campaign in India to date, #EduTok has enabled an active exchange of knowledge and skills, which has brought about a shift in the consumption of educational content online. The #EduTok Program is TikTok’s effort in bringing innovation in the education industry by democratising learning. The #EduTok Mentorship program is aimed at leveraging TikTok’s reach across 6 states with the lower literacy rates. We are thankful to our partners who have joined hands with us in this mission and are excited to make #EduTok a phenomenon in the world of education.
Atul Satija, Founder & CEO, The/Nudge Foundation said:
Digital education is becoming a critical tool in the overall education framework to support new learning approaches, and to bridge the gap between industry demand and the skill ecosystem. A platform such as TikTok effectively optimizes learning opportunities, as it offers access to a variety of tools, all under one roof, therefore providing a fulfilling learning experience. The motivation behind the Mentorship Program is to equip our future workforce with relevant and cutting-edge ideas to drive lasting, widespread change. We are very excited to get an opportunity to collaborate with TikTok and Josh Talks on driving this initiative forward.
Gunjan Taneja, popular fitness creator on TikTok said:
Campaigns such as #EduTok shine a spotlight on how one should never give up the quest to learn and how one can succeed if they have the grit and determination to work towards their goals. We are very excited as well as humbled to be a part of the #EduTok Program. My fellow creators and I are looking forward to training young brilliant minds and motivating them to work towards their passion with utmost dedication.
Commenting on the collaboration with Toppr, Aveg Agarwal, Senior Vice President at Toppr said:
It is encouraging to see that organizations are harnessing digital tools to transform India’s education industry. Toppr is happy to collaborate with campaigns such as #EduTok and do meaningful additions that can help students learn better. Partnering with TikTok is our effort to continuously improve pedagogy and democratize the access to better learning.