Along with rolling out new Video section, Flipkart has officially launched new Ideas feature that will feature content from brands and influencers in formats like videos, GIFs, images, stories, quizzes and polls. The content will span 14 key interest areas, which include Fashion, health and fitness, gadgets, food and nutrition, home and living and more.
You will be asked to select five interests that will help Flipkart curate ideas for you. Under this, the company will be posting a curated selection of content, which will help improve its consumers shopping experience.
With the new feature, it is aiming to help consumers discover new products and brands, and said that it will play crucial role in bringing the next 200 million consumers online and help them in narrowing down specific products suitable for their needs.
Flipkart Ideas will provide consumers with a seamless commerce experience and will enable consumers to know more about products and brands thus ensuring a better brand recall, says the company. This feature is also rolling out to Android users.
Anil Goteti, Senior Vice-President, Marketplace at Flipkart, said:
At Flipkart, the driving factor is to constantly improve our consumers’ shopping experience. Flipkart Ideas improves users’ lifestyle with credible, inspiring and useful content, which will educate and inspire them in the purchase journey. There are new set of consumers, the next 200 million shoppers, who have a variety of questions and seek to mimic their offline shopping experience, online. Flipkart Ideas is our effort to aid these consumers’ shopping journey; and we want to play our part in creating meaningful engagement while helping build familiarity with various brands and products.