Samsung today opened the world’s largest mobile experience centre in at Opera House on Brigade Road in Bengaluru. This will showcase differentiated product experiences, built around Samsung’s philosophy of Discover Tomorrow Today, and will include transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT).
You can enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. You can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride. Fitness enthusiasts can cycle through scenic Europe. You can also pre-book the Centre’s home theatre zone for watching movies and shows with families.
The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years. Samsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators. The Home Appliance zone will have a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens.
Samsung said that it will have the biggest ever display of accessories, including cases, covers and power banks, on a 24-feet wall. Consumers can try unique customization options for accessories such as installation of military strength skins for screen protection and 360 degree body protection. It also offers laser engraving of any design or content on the mobile covers.
In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung opened world’s largest mobile factory in Noida in July this year.