Idea takes on Jio with Magic Cashback offer – Up to Rs. 3300 cashback on recharge of Rs. 398 or more


Reliance Jio introduced cashback offers back in November and it introduced new surprise cashback offer last month that ended earlier this week. Now Idea Cellular, one of Jio’s rivals has introduced Magic Cashback offer that offers 100% cashback that offers Rs. 400 worth vouchers ( eight discount vouchers of Rs. 50 each) on recharge of Rs. 398 or more through online channel.

These discount vouchers can be redeemed by customers on subsequent recharges of Rs. 300 and above over a period of 1 year. It is also offering five shopping coupons worth Rs. 2700 which can be used at the partner stores or website on a range of brands. If the recharge is done through My Idea App or Idea Website you also get wallet cashback of up to Rs. 200.

The Rs. 398 recharge offers unlimited voice calls including Local, STD and National Roaming, 1 GB data per day, and 100 SMS daily for a period of 70 days. The new Magic Cashback is available for all Idea prepaid customers till 10th February 2018.

Commenting on the latest offer, Sunil Tolani, Digital Head, Idea Cellular, said:

“Magic” as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as ‘Magic Cashback’, offering huge benefits worth Rs. 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He is currently using the Motorola Moto G4 Plus. You can follow him on Twitter @ssrivatsan and on Google+