Xiaomi today announced that it has sold over 1 million or 10 lakh smartphones in India within 48 hours between 20 to 22 September during festive sales, selling 300 smartphones every minute in an average. Amazon, Flipkart, Mi Preferred Partner stores, Large Format Retail partners, Mi Home stores and mi.com contributed to this milestone. The company took 18 days to achieve 1 million smartphone sales in the country last year during festive sale.
Over 1 Mn smartphones📱sold in 48 Hours!! Fastest in the history of India 👊 We achieved this feat in 18 days during last Diwali sales. (1/4) pic.twitter.com/B0KCfXeHo1— Manu Kumar Jain (@manukumarjain) September 22, 2017
Yesterday Flipkart said that it sold record 1.3 million smartphones in the first 20 hours of its Big Billion Days Sale and Redmi Note 4 was the top smartphone, contributing significantly to the overall sale numbers.
- Redmi Note 4 is the highest selling smartphone during Flipkart’s Big Billion Day Sale.
- Xiaomi was the #1 brand during Flipkart’s Big Billion Day Sale and Amazon’s Great Indian Festival sale in the mobile category during the first 48 hours.
- 8 out of the top 9 selling smartphones within the smartphone category of Amazon.in were Xiaomi products.
- Redmi 4, Mi Air Purifier 2, 10000mAH Mi Powerbank 2 and Mi Band – HRX edition were the #1 products in their respective categories on Amazon.in
Last month Xiaomi announced that it sold 25 million smartphones in India since it entered the country in July 2014.
Commenting on the new milestone, Raghu Reddy, Head – Online Sales, Xiaomi India said:
We are extremely proud to be sharing this milestone with our fans, partners and employees. More than six months of rigorous planning and hard work has helped us set a new benchmark in the industry and within Xiaomi. Last year we sold more than a million smartphones within 18 days, and this year we were able to achieve a similar number within 48 hours. Based on what we know, no other brand has ever achieved this in India. Our carefully planning has also ensured that high selling smartphones such as Redmi 4 and Redmi Note 4 are in stock throughout the festive sale. We are extremely thankful to all our Mi Fans for their amazing support, and will continue to work hard to constantly outdo ourselves as we have done on many occasions in the past.