Election Commission of India partners with Facebook for voter registration reminder on July 1


The Election Commission will launch a special drive to enrol new electors, and has collaborated with Facebook to launch a ‘voter registration reminder’ on July 1. With over 180 million people in India on Facebook, the ‘Register Now’ button is designed to encourage Indian citizens to register themselves with the Election Commission of India.

Starting from 1st July till 4th July, the voter registration reminder will be sent to people on Facebook in India who are eligible to vote. The reminder will be in 13 Indian languages – English, Hindi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali, Urdu, Assamese, Marathi and Oriya. By clicking on the “Register Now” button, people will be directed to the National Voters’ Services Portal which will guide them through the registration process. This is the first time Facebook’s voter registration reminder has been rolled out across India. Earlier, similar reminders have been rolled out in partnership with Chief Electoral Officers during the State elections of 2016 and 2017.

Dr.Nasim Zaidi, Chief Election Commissioner, Election Commission of India, said
I am pleased to announce that the Election Commission of India is going to launch a ‘Special Drive to enrol left out electors, with a particular focus on first time electors. This is a step towards fulfilment of the motto of ECI that ‘NO VOTER TO BE LEFT BEHIND’. As part of this campaign, on 1st July, 2017, Facebook will run a voter registration reminder in multiple Indian languages to all the Facebook users in India. I urge all eligible citizens to enrol and VOTE i.e. Recognize your Right and Perform your Duty. I am sure this initiative will strengthen Election Commission of India’s enrolment campaign and encourage future voters to participate in the Electoral Process and become responsible Citizens of India.
 Ankhi Das, Public Policy Director for India, South & Central Asia, said,
People use Facebook to connect, share and get involved with issues that matter to them. We want to build products that support this type of civic engagement – on Election Day and every day. We believe that democracies are stronger when more people are engaged. On July 1st, you will get a voter registration reminder in your newsfeed, so if you are not registered to vote, enrol & Jet Set Vote!


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+