Paytm teams up with thousands of mobile and appliances stores to give them an online platform

Paytm has tied up with mobile and appliances retailers in a bid to allow them to list their stores on its e-commerce marketplace. The company has already joined hands with 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers as a part of its omni-channel strategy.


The latest partnership gives Paytm users an ability to buy products available at the offline store via online methods. Paytm said that the omni-channel model will bring flexibility to the purchase process for its users. Buyers can either picking up their purchase from the shop or have it delivered. Paytm will also offer the offline players with analytics and data that can help them create a stronger and better virtual online presence. The stores can create their own content on Paytm and engage with customers in a way that their brand personality remains intact on the online domain as well.

Amit Bagaria, Associate Vice President – Paytm said in a statement

With Paytm, the offline retailers will be able to create a brand-specific store on our platform. They will be able to expand their reach significantly and drive sales by leveraging the power of e-commerce. We are focussing   on mobile stores and large appliance retailers at the moment as there are a fixed set of SKUs. But we will soon be branching out with this model into other segments as well.”


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+