Bharti Airtel has joined hands with the premier radio station Radio Mirchi to launch “Mirchi Mobile” for all its mobile subscribers.
Under this service, any Airtel subscriber can now listen to one of the 12 Radio Mirchi Stations across India including Hyderabad, Mumbai and Delhi, on their Mobile phone without any FM receivers.
Powered by Spice Digital, this service will be initially rolled out in New Delhi and Mumbai and rolled out to the rest of the country in a short period of time.
To make use of this service, you need to simply dial 59830 on your Airtel Phone and listen to around 100 minutes of Radio Mirchi for a price of Rs. 10/week.
Radio Mirchi CEO, Prashant Pandey said: “Mobile radio is going to be a good business proposition in coming months. We want to leverage it now. Radio is a very big draw among the Indian population”.
Shireesh Joshi, director, marketing, mobile services, Bharti Airtel, said in a company statement, “Today we are happy to partner with Radio Mirchi to innovate the radio listening experience for our customers, enabling them to carry their favourite radio experience wherever they go to any part of the country. Not limited by location or by handset features, Mirchi Mobile on Airtel offers a unique experience only for Airtel customers.”
(via Times Of India)