Amazon India launches global selling program for exporters

In a bid to open doors for Indian businesses to export across globe, Amazon has announced the launch of its Global Selling Program in India.

Amazon India logo

The retail giant is extending two of its main products – Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and scale from across the country to go Global and showcase their “Made in India” creations and products, to customers globally starting with listing on and The program allows exporting products in the Apparel, Home Furnishing (including Indian Handicrafts), Jewelry, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health and Beauty products categories.

“Amazon today offers businesses unprecedented reach to customers around the globe. No longer are they bound by geography with access to Amazon’s over 270 million active customers worldwide. In fact, sellers on Amazon from more than 100 different countries around the world have fulfilled orders to customers in 185 countries utilizing our FBA service. Our Global Selling Program in India is designed to assist Indian manufacturers and businesses to grow their business by leveraging Amazon’s state-of-the-art technology, world class logistics infrastructure and customer service expertise,”

said Chad Goelzer, Director Global Sales for Amazon.

To enable businesses take Indian creations to the world, Amazon will provide local enablement solutions through verified third party service providers. These initiatives include logistics partners, tax consultants and compliance experts to make the process of global selling smooth and friction-free.

“In recent years, the growth of global e-commerce has made export of products an intensifying force in India’s foreign trade, offering millions of enterprises, most of which are small and medium Businesses (SMB’s), an opportunity to expand beyond the domestic market. There is great demand for Indian products, not only from the millions of Indians living abroad but global consumers across ethnicities who benefit from a vast and unique selection at reasonable prices from Indian sellers. We look forward to helping businesses navigate through the complexities of selling globally and develop an international footprint by leveraging the enormous demand for their products across borders and thus transform the way India makes and sells.”

said Amit Deshpande, Director Seller Services, Amazon India.

Amazon created ripples in the Indian e-commerce market with its entry in 2013. The company competes with the homegrown players like Flipkart and Snapdeal.

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+