Samsung has appointed Lee Sang-chul as the new mobile marketing head. The move comes from the South Korean giant a month before the launch of its flagship Galaxy S6.
Lee Sang-chul was formerly head of the company’s Russian operations. He has been tapped as head of strategic marketing for the mobile business. Kim Seok-pil, Sang-chul’s predecessor, has stepped down from the role due to health reasons and was unrelated to performance. Lee, who also has worked as head of Samsung’s Latin American operations, will look after the launch of the new Galaxy S device. Samsung Galaxy S5, launched last year has seen relatively poor sales hence, the upcoming device’s success will be extremely critical. The company’s mobile earnings declined 64 percent from a year earlier in October-December.
A latest report from IDC stated that in Q4, 2014, Apple has reduced the gap between Samsung when it comes to global market share. Samsung has sent out invitations for a March 1 event in Barcelona ahead of the Mobile World Congress trade show where its next Galaxy S smartphone is widely expected to unveiled.