Vivo just launched the Vivo X5Max, the world’s slimmest smartphone with 4.75mm thickness in India, as it promised. It was announced in China last week and packs a 5.5-inch 1080p Super AMOLED screen with 3.98mm narrow bezels, powered by an Octa-Core 64-bit Qualcomm Snapdragon 615 processor with Adreno 405 GPU and runs on Funtouch OS 2.0 based on Android 4.4 (KitKat). It has a 13-megapixel rear camera with LED flash and a 5-megapixel front-facing camera.
It has magnesium alloy and stainless steel body and a stainless steel back with anti-fingerprint coating. It has YAMAHA YSS-205X digital surround signal processing chip, SABRE ES9601 DAC and TI’s OPA1612 amplifier for better audio output. Vivo is calling the combined audio set up as Hi-Fi 2.0. It has dual SIM support, a micro SIM and a nano SIM that doubles up as a microSD slot when you don’t want to use the secondary slot. It has a 3.5mm audio jack with interlocking design to fit the thin frame.
Vivo X5Max specifications
- 5.5-inch (1080 x 1920 pixels) Super AMOLED display
- Octa-Core Qualcomm Snapdragon 615 (MSM8939) processor with Adreno 405 GPU
- 2GB RAM, 16GB internal memory, expandable memory up to 128GB with microSD
- Funtouch OS 2.0 based on Android 4.4 (KitKat)
- Dual SIM ( micro SIM + nano SIM)
- 13MP rear camera with LED Flash, F/2.0 aperture
- 5MP front-facing camera, f/2.4 aperture
- Dimensions: 153.90 × 78.00 × 4.75mm
- 4G LTE / 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, USB OTG
- 2000mAh battery
The vivo X5Max comes in Aurora White color and is priced at Rs. 32,980. It will be sold only offline through retail stores across most of the states in India later this month.
Commenting on the launch, Shen Wei, Global CEO, vivo Mobile Communication Ltd said:
Vivo focuses on creating products that combine beautiful design, professional acoustic fidelity as well as extreme video display in order to create a joyful experience for the young and trendy. We dare to pursue the ultimate and constantly build surprises in our products and we are excited to present our marquee products in India. vivo is derived from the responsibility, integrity and from the values we adhere. We insist on doing things right and dealing with the benefit balance well among all of our stakeholders including our customers, employees, business partners and shareholders; making people related to vivo, happy.
Jacky Liao，CEO, vivo Mobile India, said:
vivo has two primary features which set it apart from any other brand in the entire industry: Hi-Fi and Smart .Brand vivo targets the young Indian aspirational customer who likes to stay connected and wants the best that world of technology has to offer at a great value proposition. To reach out to this young Indian customer, vivo has formed a strategic marketing and communication partnership with one of India’s biggest entertainment networks Viacom18 through its Integrated Network Solutions (INS) division to market its marquee products in India.
We have partnered with Viacom18, which has both young trendy target consumers and music feature in common with vivo. With our first batch of five smartphones, including the stunning X5Max, distribution network across most of the Indian states, our key focus is to continue our commitment to provide consumers with better products and services.
Regarding the deal with vivo, Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd, said:
Until today, media brands were viewed merely as a vehicle for advertisements and brand integrations. While the world is currently moving towards creating branded content and AFPs, with this association between Viacom18 and vivo mobiles we have moved beyond merely promoting a brand. What we are offering is an end to end brand service which is the first of its kind in India. This is the beginning of a new kind of brand marketing and we are delighted to be the ones pioneering it.