One benefit to having previously worked in the retail industry is that I often receive tips from people who work for major networks in the UK. As I can attest to, some of these tips can be absolute gems as people in retail often overhear things and the latest reveals tip some interesting information about iPhone 6 sales in the UK.
In a conversation I was privy to, a Carphone Warehouse employee stated that the inventory system showed over 20,000 iPhone 6 handsets sitting in the company’s central warehouse with replenishment of stocks quick and swift. He went on to explain that the company “hedged their bets” on Apple’s latest releases and whilst the iPhone 6 Plus has sold swiftly, customers just aren’t as interested in the iPhone 6.
Looking at the Carphone Warehouse iPhone 6 page, it’s clear that the launch story of limited stocks is a thing of the past. Not only does the company have ample stocks available both online and in-store, on selected plans, they are cheaper than the same deal on the respective network. Carphone Warehouse recently merged with major electronics retailer Dixons to create Dixons Carphone and following the collapse of rival retailer Phones4u, it looks like Carphone Warehouse was banking on snapping up those Phones4U iPhone customers.
Dixons Carphone is now one of the biggest retailers in Europe and clearly has significant buying partner. With Phones4U having disappeared from our high streets, Dixons Carphone is a key iPhone launch partner in the UK and does this mean we’ll see networks finally able to compete on iPhone pricing? Is Apple’s stronghold loosening (an EE employee told me that the for every 3 iPhones sold, there are 7 Samsung Galaxy devices sold)? Is the iPhone 6 enough of an upgrade to appeal to customers? These are just some of the questions that need answering – let me know what you think in the comments below.