Lava has launched the five new smartphones in the Iris series. These include the Iris 400s, Iris 400 colors, Iris 250, Iris 404 Flair and the Iris 410. All these smartphones have dual SIM support.
The Iris 400s has a 4-inch WVGA IPS screen, powered by a 1GHz dual-core processor, runs on Android 4.2 (Jelly Bean), has a 5-megapixel rear camera with LED flash, VGA front-facing camera, 512MB RAM, 4GB of internal storage with expansion slot and packs a 1400 mAh battery.
The Lava Iris 400 colors and the Iris 410 have a 4-inch WVGA screen and run on Android 4.4 KitKat. It is powered by a 1GHz dual-core processor, comes with a 3.2-megapixel rear camera with LED flash, VGA front-facing camera, 512MB RAM, 4GB of internal storage with expansion slot and packs a 1400 mAh battery. The Iris 410 is powered by a 1.3 GHz dual-core processor and packs a 1700 mAh battery. Other specifications are similar to the Iris 400 colors.
The Iris 250 runs on Android 4.2 (Jelly Bean). Other specifications of the smartphone are similar to the Iris 400 colors. The Iris 404 Flair went on sale recently and the other smartphones would go on sale soon, priced between Rs. 4000 and Rs. 6000. Exact pricing for each device is not available yet.
Commenting on the launch, Navin Chawla, Vice President & Head – Product Lava International Ltd., said,
Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone.