Indian tablet market soars by 9% in Q2, 2014: Report

The Indian tablet market grew by 9% to 0.86 million units in the quarter ended June, according to a latest report from market researcher International Data Corp. (IDC). IDC said that market indicated early signs of recovery in Q2 2014 after taking a sharp hit in the past couple of quarters.


“This recovery was fuelled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points,”

said Karan Thakkar, Senior Market Analyst, IDC India in an official release.

Giving insights about the vendors, IDC stated that Samsung continued the lead with 19 percent market share followed by Micromax which reported a strong growth in this quarter. The homegrown company recorded a 14 percent market share thereby overtaking Apple who settled with mere 9 per cent share. IDC added that more than 60 percent of the iPad tablets shipped in India in the quarter were iPad mini.

IDC India smartphone Q2 vendor

Android continued to be the most preferred operating system for tablets, with 89.6% market share. The latest report by the research agency said that tablets with screen size seven-eight-inch contributed to 88 per cent of the overall market in the second quarter and expects the dominance of these large screen sizes to continue. In terms of volume, tablets with screen size 10-11-inch grew 54 per cent during the quarter.

“Improved discretionary spends by end users and festive buying is expected to drive growth in the tablet market in the coming quarters. IDC anticipates this to be well supported by the optimism witnessed around enterprise IT spending in the recent past”,

said Kiran Kumar, Research Manager, Client Devices IDC India.

The tablet  market in India registered 32.8 per cent decline for the first quarter of 2014 at 0.78 million units.



Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+