Nokia Launches 5230 and 5530 Cheap TouchScreen phones in India

Its raining new Nokia phones and laptops this week as we are just 1 week away from Nokia World 2009. Nokia has launched the 5230 XpressMusic Touchscreen phone at an attractive price of Rs.10000. The 5230 and 5530 were launched today at New Delhi, India. It’s interesting to note that 5230 was launched today in India for the first time. The device has not been spotted anywhere else in the world. Looks like Nokia is trying hard to retain its title of being the most trusted brand in India

Nokia 5230 Price and Features

• Entry level touchscreen phone
• 3.2 inch Resistive Touchscreen, 360X640 Resolution
• Music player with 33 hrs of playback (via headphones)
• 2 Megapixel Camera with VGA 30Fps Video Recording ( no flash)
• Contacts Bar and Media Bar
• 111 x 51.7 x 15.5 mm, 115 grams
• 70MB Internal Memory, micro-SD Card Slot, 3.5mm Audio Jack
• GPRS, EDGE, HSCSD, 3G, HSDPA, Bluetooth, micro-USB
• GPS with A-GPS Support
• 1320mAH Battery, Black/White Colours ( customizable panels)
• Price : Rs.10000 before taxes

Nokia 5530 Price and Features

• Metal finish
• Media bar and contacts bar
• 27 hrs of music playback (via headphones)
• 3.2 megapixel camera with flash
• Price : Rs.13999 before taxes
• 5530 XpressMusic specs and price

Speaking at the occasion, Tuula Rytilä-Uotila, Vice President, Category Management, Live Category said “Touch screen technology for mobile devices has set the stage for a new paradigm of user experience, driven by a number of trends like growing desire for more intuitive interfaces and personalization options as mobile phones have transformed into multi functional devices. Nokia is focused on taking touch experience to the masses by launching new solutions at competitive price points.”

Well Nokia has the 5230 at 10,000 the 5230 at Rs.13999 and the 5800 and around Rs.16000. 5800 has been a super hit in India and world over.

Mr. Vineet Taneja, Director Marketing Nokia India said, “As the market leader, Nokia’s value proposition is to offer products that combine aesthetics, technology and ease of use. Nokia’s touch devices are also based on these strengths and with the new Nokia 5230 and Nokia 5530 XpressMusic we aim to give our consumers phones that look great, provide enhanced touch and music experience and, at the same time, are competitively priced.”  Some Nokias looks great but not all . Hope Nokia does something about the look of phones also.

Press Release

NOKIA POWERS ITS TOUCH PORTFOLIO

Global launch of Nokia 5230 – a device that will take touch experience to masses

Launched Nokia 5530 XpressMusic – a compact phone with full touch interface

New Delhi, August 25, 2009:  Nokia, the world leader in mobile communications, today announced the launch of two new touch devices – Nokia 5230 and Nokia 5530 XpressMusic - that would massify the touch technology. Nokia 5230 and Nokia 5530 XpressMusic are ideal for consumers who appreciate easy usage with the “touch” interface and music lovers that like to take their music and entertainment with them anywhere.

The Nokia 5230, introduced globally today, is designed for those who are keen to experience the touch interface and are looking for an affordable device in this space. These consumers lead an active life and use their mobile phone as their primary instrument for music, photos and videos, as well as sharing their lives online. With the Nokia 5230, consumers can get new content, be it songs from the Music Store or apps, games, videos and other services from the Ovi Store, directly from their phones.

The Nokia 5530 XpressMusic follows the footsteps of the top-rated Nokia 5800 XpressMusic, expanding the touch XpressMusic phone range.  It has a solid stainless steel frame finish and is Music Store compatible.

Speaking at the occasion, Tuula Rytilä-Uotila, Vice President, Category Management, Live Category said “Touch screen technology for mobile devices has set the stage for a new paradigm of user experience, driven by a number of trends like growing desire for more intuitive interfaces and personalization options as mobile phones have transformed into multi functional devices. Nokia is focused on taking touch experience to the masses by launching new solutions at competitive price points.”

“We are very happy to unveil Nokia 5230 for the first time in India – a strategic market for Nokia with a young and tech savvy population that is always ready to embrace new technologies.”

Mr. Vineet Taneja, Director Marketing Nokia India said, “As the market leader, Nokia’s value proposition is to offer products that combine aesthetics, technology and ease of use. Nokia’s touch devices are also based on these strengths and with the new Nokia 5230 and Nokia 5530 XpressMusic we aim to give our consumers phones that look great, provide enhanced touch and music experience and, at the same time, are competitively priced.”

Nokia 5230

Available in an array of dazzling colors, the Nokia 5230 features an easy to use music player with 33 hours of playback time. Nokia 5230 is competitively priced at 149 Euros. In select markets the Nokia 5230 will include Comes with Music service offering truly unbeatable value with all you can eat music. The recommended price of the Nokia 5230 with the Comes with Music service will be 259 Euros before subsidies and taxes. For a mighty music experience, any headphones with a 3,5mm AV connector can be used. In addition, the Nokia 5230 features a Media Bar with quick access to your favorite media and applications, such as music, photos, YouTube or Ovi Share.

The innovative Contacts bar features thumbnail images for up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates.

The Nokia 5230 is expected to begin shipping in the fourth quarter of 2009.

Nokia 5530 XpressMusic

The compact Nokia 5530 XpressMusic is truly a music and entertainment device with a complete touch interface. The home screen features one touch shortcuts to content and popular social networks, like Facebook and MySpace. The innovative ‘people carousel’ features thumbnail images of up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates.

In true XpressMusic form, the Nokia 5530 XpressMusic is a great music player with 27 hours of playback time, excellent audio quality and a 4 GB memory card for storing music and other media. The device is Music Store comapitable and consumers can purchase new music through the Music Store, either directly on the phone or through a PC.  The music collection is easily managed and can be synchronized with the PC using the Nokia Music client for PC.

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Nokia Lumia 800 and Apple iPhone 4S. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish