OnePlus opened its first Experience Store in India in Bengaluru last January, later it opened one in Noida. It also partnered with Croma to provide easy access to OnePlus products. On January 20th the company opened its first OnePlus Authorised Store in Mumbai located at Prime Mall in Vile Parle-West.
It started selling the OnePlus 5T Lava Red edition on the same day and also offered a free Bullet V2 earphone on the purchase of any OnePlus smartphone. OnePlus said that the store is part of the company’s focus on creating more offline touch points across key cities to allow users to experience the smartphones before buying.
“The new OnePlus Authorized Store in Mumbai is the next step in the evolution of OnePlus’ community offerings to help provide the best possible in-store experience to the OnePlus community,” said the company.
Commenting on the launch, Vikas Agarwal, General Manager, OnePlus India, said:
Customer satisfaction has always been at the core of OnePlus’ strategy. The new ‘OnePlus Authorized Store’ is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast growing community to experience and purchase OnePlus products.