Why the Microsoft – Nokia acquisition happened

nokia-ceo-stephen-elop-asha-501 copy

Nokia and Microsoft just ended their joint press conference, in an effort to explain the acquisition the companies announced earlier today. As with any major announcement, especially with a brand like Nokia which invokes a lot of emotion, the reactions were predictably…. emotional. Risto Siilasma probably said it best, at the joint Nokia press conference in Finland – The acquisition is “Rationally perfect, emotionally complicated.” which we wholeheartedly agree with. But what drove the companies towards this deal? Why did Microsoft buy Nokia? What’s in it for both the companies? We try to explain with two points of views, read on.

Continue reading “Why the Microsoft – Nokia acquisition happened”