At “The First Look” event held at the Wynn Las Vegas ahead of CES 2026, Samsung presented its new strategic vision titled “Companion to AI Living.” TM Roh, CEO and Head of the Device eXperience (DX) Division, outlined the company’s shift toward using artificial intelligence not just as a feature set, but as a foundational philosophy connecting R&D, product development, and user experience. Continue reading “Samsung unveils ‘Companion to AI Living’ Vision at CES 2026”