India’s Reels usage hits 89% among Gen Z as video-first shift grows: Report

Meta today shared insights from an IPSOS-commissioned study highlighting a major shift in India’s video consumption behaviour. According to the report, video has become the default content format across the country, with Meta platforms emerging as the primary destination for daily video engagement. Continue reading “India’s Reels usage hits 89% among Gen Z as video-first shift grows: Report”

India’s wireless subscriber base hits 1.17 billion in June 2025 amid urban-rural gap: Ookla

According to Ookla’s latest report, which analyzed Speedtest Intelligence® and Cell Analytics™ data, India has seen a major digital transformation over the past 3–5 years. As the world’s second-largest telecom market, India has made considerable progress in connecting over 650,000 villages. Continue reading “India’s wireless subscriber base hits 1.17 billion in June 2025 amid urban-rural gap: Ookla”