HTC was rumored to be in talks with Robert Downey Jr. for a while now and today HTC have officially signed up Robert Downey Jr. for a two year deal. According to the press release, this is HTC’s most ambitious campaign till date and the “Change” brand is expected to bring a “change” in HTC’s Digital, PR, Social and other activities. The beginning of the Change platform will be marked by ads that star Robert Downey Jr and will be hitting the media on August 15th.
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