Hardware is quickly becoming a commodity in the premium wearable market, but the strategy behind the tech is where the real battles are being fought. Gabit, founded by Zomato co-founder and former COO Gaurav Gupta, is taking a vastly different path from global giants by ditching subscription fees and focusing entirely on a deeply integrated wellness ecosystem.
From tracking 150 different biomarkers on a single platform to engineering physical solutions for gym-goers, Gabit is out to rewrite the preventative healthcare playbook in India. I had a chance to connect with Gaurav Gupta, Founder, Gabit, to decode the company’s vision, the choice of the ring form factor, and why he believes the consumer universally rejects hardware paywalls.