Flipkart acquires mobile marketing firm Appiterate

Flipkart has acquired mobile marketing firm Appiterate in a bid to boost its mobile offerings. Financial details of the deal are not known. Based in Delhi, Appiterate specializes in mobile engagement and marketing automation.

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Now Flipkart to reportedly go app only like Myntra by year end

Earlier this month, it was reported that Myntra will shut down its website from May 1st and will go app only. Now, Flipkart is following its suit and planning to shut down its website by the end of the year, as per a report from The Economic Times.

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Flipkart backs away from Airtel Zero Program

Flipkart has decided to pull out of Airtel Zero platform and has fully committed to the cause of net neutrality. The move comes from the largest homegrown retailer after it faced bitter customer judgement about supporting Airtel Zero program.

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Flipkart reportedly in talks to raise $1.7 billion funding in coming months

Flipkart just keeps getting bigger and bigger. The homegrown e-commerce player is looking forward to raise another huge round of funding, as per a report from The Economic Times.

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10,000 units of Lenovo A6000 sold out in 2 seconds on Flipkart

Lenovo’s recently launched budget smartphone Lenovo A6000 sold out on Flipkart within seconds. The company has revealed that 10,000 units of the affordable LTE smartphone were sold out within 2 seconds. It received 2,55,000 registrations for the sale.

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Flipkart receives $180 million in new round of funding, valuation tops $11 billion

Flipkart has secured a fresh round of funding following a report last week. The homegrown e-commerce giant has received $180 million from Hong Kong-based investment firm Steadview Capital, as per a report from The Economic Times.

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Flipkart expands leadership team, makes two new appointments

Flipkart has announced that it is expanding its leadership team with two new appointments. The homegrown e-commerce player has appointed Rishi Vasudev, as the new Vice President — Fashion (Retail) and Parameswaran Balakrishnan as Vice President — HR for supply chain.

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Martian Notifier Smartwatch launched in India for Rs 9,999

Fashion watch maker Martian Watches has introduced a smartwatch in India that is exclusively available on Flipkart. Priced at Rs 9,999, the Martian Notifier smartwatch is compatible with iPhone and Android devices.

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Flipkart pulls plug on PayZippy, invests in Ngpay

Flipkart has shut down its payment gateaway service PayZippy and made a strategic investment in mobile payment company Ngpay. The e-commerce giant had launched PayZippy in December last year where e-commerce merchants can accept payments from all credit and debit cards as well as use 53 net banking options.

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Flipkart accidentally ships Android Xolo Q900s instead of Windows Phone model

In a surprising incident, a customer who had ordered Windows Phone powered Xolo Q900s has received an Android variant of the same device from Flipkart. Xolo unveiled the Android version of the Q900s last week almost a month after launching a Windows model of the same variant.

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Flipkart secures whopping Rs. 6000 Cr in latest funding: Report

Flipkart, the big daddy of the Indian e-commerce is about to get bigger. The company has raised eye popping $1 billion (Rs. 6000 Crore) in the latest round of funding from new and existing investors, according to a report from the Economic Times.

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