Google Play Store adds A/B testing for page listing, developer pages and more

Google announced a number of improvements to Play Store that are targeted at developers. With the latest update, Play Store is getting developer pages and A/B testing for Play Store listings.

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Google may be planning to introduce A/B testing for Play Store

Google is said to soon give developers more power over the listings for their apps on Google Play in the form of A/B testing, as per a latest report from The Information.

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