Google may be planning to introduce A/B testing for Play Store

Google is said to soon give developers more power over the listings for their apps on Google Play in the form of A/B testing, as per a latest report from The Information.


Google is reportedly testing a system that would let developers try out different versions of their apps’ profile pages in the Google Play Store. At present, neither Google nor Apple allow A/B testing of app pages and introduction of this could be a boon for developers. Under the A/B testing, a developer could experiment with different layouts, such as different color themes and video placement among other things to see if any of these factors affect how many people download their apps.

In addition they can also test things like price changes for the same app, to optimize app pages and increase installs. The report further states that the testing will offer developers more options for testing different marketing strategies across the globe. It must be noted that the flexibility extends only to Google Play listings and the app itself remains identical regardless of who downloads it.

Finally, the report concludes saying that it is a pretty powerful tool for developers, especially those that may need different selling approaches in international markets. Google will announcing the A/B testing at Google’s I/O conference this month, said the report.

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+