Sony India has launched the Sony BRAVIA 3 II TV series in India, expanding its premium television lineup with AI-powered picture processing, immersive audio formats, and next-generation gaming features.
Sony BRAVIA 3 II
The Sony BRAVIA 3 II is powered by Sony’s AI XR Processor™, which analyses content using a human-like approach to sight and sound. It processes visuals in real time to improve depth, colour accuracy, contrast, and clarity, resulting in more natural and lifelike output.
The TV is designed to combine picture enhancement, immersive audio, and gaming performance in a single platform. It also maintains clarity in fast-moving scenes such as sports and action content, ensuring smooth and detailed playback.
Key specifications and features include:
- XR Triluminos Pro for wider colour reproduction and improved contrast
- XR Clear Image for reduced noise and sharper visuals
- Motionflow XR for smoother motion in fast scenes
- Support for Dolby Vision, Dolby Atmos, and DTS:X audio format
- 4K 120Hz support via HDMI 2.1 for gaming performance
- ALLM and VRR for reduced input lag and smoother gameplay
- Dedicated Game Menu for quick gaming controls
- PS5 optimisation with PS Remote Play support
- Four HDMI 2.1 ports for connectivity
- Powered by Google TV with voice search and recommendations
- Support for Apple AirPlay 2, Google Cast, Alexa, and HomeKit devices
- Google Gemini AI support via future OTA update
For gaming, the TV supports Dolby Vision Gaming and HDR optimisation, enhancing brightness, contrast, and colour depth for a more immersive experience.
The smart TV experience is based on Google TV, offering access to a large content library with personalised recommendations and voice control via Google Assistant. It also supports multiple smart home ecosystems for wider connectivity.
For streaming, Sony Pictures Core provides studio-quality content, including IMAX Enhanced titles. It uses Pure Stream technology up to 80 Mbps for high-quality playback and includes 5 movie credits valid for 12 months.
Quick Specs: Sony BRAVIA 3 II
- Models: 55-inch (K-55XR35M2), 65-inch (K-65XR35M2), 75-inch (K-75XR35M2), 85-inch (K-85XR35M2)
- Display: 4K UHD LCD, Direct LED, 100Hz, XR Processor, XR Triluminos Pro, XR Clear Image, Motionflow XR 400, HDR10 / HLG / Dolby Vision
- Audio: 20W (2ch), Bass Reflex + X-Balanced speakers, Dolby Atmos, DTS:X
- Gaming: 4× HDMI 2.1, 4K 120Hz, VRR, ALLM, eARC, Dolby Vision Gaming, Game Menu, PS5 optimisations
- Smart TV: Google TV, Google Assistant, Chromecast, AirPlay, HomeKit, Sony Pictures Core (5 credits / 12 months), Google Gemini (OTA update)
- Connectivity: Wi-Fi 6, Bluetooth 5.3, 2× USB, LAN, RF, Satellite input
- Design: Flush Surface Bezel, Black finish, Slim T-Shape stand (75/85-inch models)
- Power: 0.5W standby, Eco Dashboard 2, Power Saving Mode
- TV System: DVB-T2 / DVB-S2 / Analog B/G
- Accessibility: TalkBack, Audio Description, Subtitle support, Voice Control, Colour inversion/correction tools
- In the Box: TV unit, Voice Remote, batteries, AC power cord, quick setup guide, operating instructions, table stand (75/85-inch)
Pricing and availability
The Sony BRAVIA 3 II will be available in India starting May 2026 across Sony retail stores, Sony Exclusive outlets, ShopAtSC, e-commerce platforms, and major electronics retailers.
- 55-inch – Rs. 99,990 (MRP Rs. 1,59,900) | May 2026 onwards
- 65-inch – Rs. 1,24,990 (MRP Rs. 1,99,900) | May 2026 onwards
- 75-inch – Rs. 1,79,990 (MRP Rs. 2,89,900) | May 2026 onwards
- 85-inch – Rs. 3,05,990 (MRP Rs. 5,19,900) | August 2026 onwards
The 100-inch model will also arrive between July and August 2026, expanding the lineup’s large-screen premium segment.