Elista today launched its Snowstorm air cooler range, delivering energy-efficient cooling to meet growing summer demand and reinforce its presence in the home appliance segment.
Snowstorm air cooler range
The Snowstorm lineup includes four models — Snowstorm 110, Snowstorm 90, Snowstorm 65, and Snowstorm 50 — offering options for different room sizes and cooling needs. The series consists of three desert coolers for larger areas and one personal cooler for smaller rooms:
- Snowstorm 110, 90, 65 – Desert coolers designed for high airflow and extended cooling cycles, with air throw up to 45 ft and water tank capacities between 65 and 110 litres, suitable for large living areas, offices, and semi-open spaces.
- Snowstorm 50 – Personal cooler with air throw up to 25 ft and a 50-litre tank, ideal for bedrooms, study areas, or small offices.
Key features
All models are equipped with:
- Three-side honeycomb cooling pads for improved cooling efficiency
- Powerful motors with inverter compatibility to maintain cooling during power fluctuations
- Water level indicators
- Automatic vertical louvers for better air circulation
- Ice chambers for enhanced cooling
- Caster wheels for mobility
The Snowstorm range combines high airflow with efficient motor systems to optimize power use while maintaining strong cooling, meeting modern expectations for energy savings and sustainability.
Pricing and Availability
- Snowstorm 110 – Rs. 25,999
- Snowstorm 90 – Rs. 13,999
- Snowstorm 65 – Rs. 12,999
- Snowstorm 50 – Rs. 10,999
All models come with a 1-year warranty on the main motor, while the Snowstorm 50 also includes an 18-month warranty on the submersible pump. The range will be available across leading consumer electronics stores and retail outlets in India.
Commenting on the launch, Pawan Kumar, CEO, Elista, said:
Summers in India are becoming more intense every year, and consumers are increasingly looking for cooling solutions that are powerful, reliable and energy efficient. With the new Snowstorm range of air coolers, we have focused on delivering strong air circulation, durable build quality and practical features that make cooling more convenient for everyday use. This range reflects Elista’s commitment to developing products that respond directly to consumer needs while maintaining the balance between performance, affordability and reliability.