Micromax has announced that they have started their operations in Russia by launching new Canvas and Bolt smartphones in the country. The company would be operating through a partnership with VVP Group, one of the leading distributors in Russia. It would launch 14 products in the Russian market in the initial phase. It had launched two new Canvas smartphones, the Micromax Canvas Beat A114R and the Canvas Social A94 in Russia.
The Canvas Beat A114R is a variant of the Canvas 2.2 A114 that was launched last month, but this has a 1.2 GHz quad-core Broadcom BCM23550 processor with Vidcore IV GPU similar to the Canvas Mad A94 and packs a 1900 mAh battery. The Canvas Social A94 is exactly similar to the Micromax Canvas Mad A94 that was launched in India last week, but this doesn’t have the Mad app. These phones would come pre-loaded with Viber, instant messaging app, Facebook, Twitter and M!Live.
Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said,
At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into.
Micromax plans to introduce 60 operational service centers in the country by end of the month and aims to be top 4 brands in Russia by the end of 2014 . The company has also tied up with leading VAS providers in Russia including Odnoklassniki, Russia’s popular social network service; IVI.ru, Russia’s first free video & music service.