Livpure has launched the Allura Premia Ultra water purifier in India, featuring the company’s proprietary ClearDrop Technology. Livpure said that water quality concerns are expanding beyond traditional impurities, with increasing attention on contaminants that are often invisible to the naked eye.
The Allura Premia Ultra is designed to address modern contaminants such as pesticides, Forever Chemicals (PFAS), microplastics, and uranium, along with common water impurities including sediment, dissolved solids, chlorine, bacteria, and viruses.
ClearDrop Technology powers the Allura Premia Ultra water purifier. According to Livpure, testing conducted by a NABL Accredited Laboratory showed that the technology can:
- Filter up to 98% of microplastics
- Reduce uranium levels by over 97%
- Bring pesticide and Forever Chemicals (PFAS) levels down to near-zero levels
The purifier comes with a 2.5-year maintenance-free proposition.
Quick specs: Livpure Allura Premia Ultra
- Design: Premium design
- Technology: ClearDrop Technology
- Purification: 10-stage advanced purification
- Contaminant Removal: Pesticides, Forever Chemicals (PFAS), microplastics, uranium
- Microplastic Filtration: Up to 98%
- Uranium Reduction: Over 97%
- Pesticide and PFAS Levels: Reduced to near-zero levels
- Storage Capacity: 7 litres
- Water Enrichment: Mineral and alkaline enrichment
- UV Protection: In-tank UV sterilization
- Water Recovery: Up to 60% with HR Technology
- Maintenance: 2.5-year maintenance-free service coverage with filters included
Pricing and availability
The Livpure Allura Premia Ultra water purifier is available across India through Livpure’s retail network and partner channels.
Commenting on the launch, Rakesh Kaul, MD & CEO, Livpure, said,
Water today carries far more than what meets the eye. Beyond visible impurities, drinking water can contain dissolved solids, heavy metals, pesticides and emerging contaminants such as Forever Chemicals (PFAS) and microplastics. As awareness of these emerging contaminants grows, the need for advanced, science-backed purification has never been more important. With Allura Premia Ultra and ClearDrop Technology, we are helping redefine water purification beyond basic filtration, with technology designed to deliver cleaner, toxin-free drinking water that families can trust.