Not content with giving us all round entertainment through the big 70mm screen or the small ‘television’ screen, filmmakers are now readying to give us entertainment through our handset screens.
The first company to launch a comedy serial for mobile phones is Rajshri Productions, the banner that gave us path-breaking films like “Maine Pyaar Kiya” and “Hum Aapke Hain Kaun”.
A 90-episode series meant for mobile phones will be launched by the end of January 2008, and each episode will be of approximately three minutes duration.
Rajshri Media, an arm of Rajshri Productions was launched last year, and specializes in producing content for new media, including the Internet, mobile phones, and iPods.
The company had released Rajshri Productions’ “Vivaah” simultaneously in theatres and on the Web.
Something for soap viewing buffs to look forward to this New Year!