Ahead of the official Indian debut of its flagship OPPO Find X10 Series on 22 October 2026, OPPO India has introduced a comprehensive, multi-platform sports marketing campaign titled ‘There’s Always More to Find’.
The initiative aligns the brand’s flagship launch with ongoing and upcoming international cricket fixtures through broadcast integrations, in-stadium engagements, and a dedicated digital film series.
The Find X10 lineup—comprising the Find X10 and the Find X10 Pro Max—incorporates a camera system co-developed with Hasselblad, supported by the LUMO Image Engine, alongside updated hardware and AI-assisted processing tools.
Ad Campaign Led by Harsha Bhogle
Central to the promotional push is a three-part series of 20-second commercials featuring veteran cricket commentator Harsha Bhogle. Rather than focusing exclusively on pitch action, the narrative highlights off-pitch and peripheral events typical of live cricket matches, using the Find X10 Series’ imaging features as narrative solutions:
- High-Frame-Rate Capture: One segment tracks two spectators contesting a ball caught in the stands, using 4K 120 fps Dolby Vision video playback to slow down the sequence.
- Telephoto Zoom: A second spot highlights a fielder momentarily distracted near the boundary line, using the device’s 40X Zoom and Hasselblad Teleconverter to identify a stray puppy on the sidelines.
- Sensor Resolution: A third installment uses the phone’s 200MP triple-camera setup to magnify a wide stadium crowd shot, locating a sleeping spectator amid match celebrations.
The initial film has been released across OPPO India’s digital channels, with the subsequent two installments scheduled for phased rollout.
On-Ground and Digital Stadium Integration
The campaign also incorporates live stadium integration during the concluding legs of the India vs. West Indies T20I bilateral series:
- Match Coverage: Following promotional coverage by the OPPO F35 Series in Lucknow, Ranchi, and Indore, marketing visibility shifts to the Find X10 Series for the matches in Hyderabad (14 October) and Bengaluru (17 October).
- Creator Engagement: Approximately ten digital content creators have been commissioned across both venues to document match-day crowd atmospheres and sideline events using Find X10 devices.
- Distribution: In addition to physical perimeter branding, the rollout covers connected TV (CTV) and mobile streaming inventory.
Broadcast Partnership for Tour of New Zealand
Beginning 22 October, OPPO will serve as a co-powered sponsor on Sony LIV for India’s tour of New Zealand. The coverage extends across 10 matches, consisting of five T20 Internationals followed by five One Day Internationals (ODIs).
As part of the broadcast agreement, the brand will maintain dedicated branding across CTV and mobile interfaces, run promotional spots, and hold category exclusivity for the platform’s ‘Super 6 Moments’ feature segments. The tour’s opening T20I on 22 October directly coincides with the retail and market launch date of the Find X10 Series in India.