
itel has expanded its feature phone lineup in India with the launch of the itel Care, a handset tailored specifically to meet the daily communication and safety requirements of elderly users. The device integrates accessibility-focused hardware and software modifications intended to simplify operation for seniors.

Safety and Accessibility Features
The device includes several dedicated tools aimed at assisting older demographics:
- Dedicated SOS Key: Located on the rear panel, pressing the red SOS button for two seconds dispatches an emergency SMS alert to up to five pre-configured contacts. The handset subsequently initiates sequential voice calls to these numbers, prioritizing the primary contact.
- King Voice Support: An integrated voice assistant reads aloud menu navigation options, incoming messages, and incoming calls in both English and Hindi to assist visually impaired or non-literate users.
- Interface and Display: The phone features a 2.0-inch magnified screen paired with oversized buttons and large interface icons to improve readability and typing accuracy. The 500-entry phonebook also supports contact photo assignments to facilitate visual identification.
- Language Support: The system UI supports 10 regional Indian languages, alongside reading support for 22 languages.
Audio, Connectivity, and Hardware
To address common hearing difficulties, the itel Care incorporates a 2030 box speaker paired with a dedicated audio power amplifier (PA) and AI-driven environmental noise cancellation (AI ENC) to suppress ambient background sounds during phone calls.
Power is supplied by a 1,150 mAh battery, rechargeable via a modern USB Type-C port. Additional hardware utilities include a side-switch-operated dual LED torch, a VGA rear camera, wireless FM radio with recording capabilities, a 3.5mm audio jack, and Bluetooth connectivity. For after-sales assistance, a non-deletable contact for Carlcare service support is pre-installed in the device directory.
Key Specifications
| Feature | Specification |
|---|---|
| Display | 2.0-inch magnified display |
| Emergency | Dedicated rear SOS key (SMS + sequential calling for up to 5 contacts) |
| Voice Guidance | King Voice (English and Hindi text-to-speech) |
| Audio | 2030 box speaker, Audio PA, AI ENC call noise reduction, 3.5mm jack |
| Battery & Charging | 1,150 mAh; USB Type-C port |
| Network & SIM | Single SIM; 2G (GSM 900/1800 MHz) |
| Storage | 4MB RAM + 4MB internal storage; expandable up to 32GB via microSD |
| Camera & Torch | VGA camera; Dual LED torch with dedicated side switch |
| Multimedia | Wireless FM radio with recording; Bluetooth |
| Languages | 10 UI languages; 22 reading languages |
| Phonebook | 500 contacts with photo display support |
Pricing and Availability
The itel Care is available in Black, Dark Green, and Blue color options at a retail price of ₹1,499. The package includes a protective back cover and carries a one-year counter replacement warranty backed by itel’s distribution network of over 130,000 retail outlets and 1,000 service centres across India.
