OPPO India has introduced its latest brand campaign for the newly launched OPPO F35 Series, anchored by the tagline ‘Jitna Bada Dil, Utni Badi Selfie’ (The bigger the heart, the bigger the selfie).
Starring actors Bobby Deol and Divyenndu Sharma, the promotional drive positions the device as the “Group Selfie Expert” through a series of three short films focused on communal celebration and inclusive photography.
Campaign Concept and Narrative
The campaign uses humor and everyday Indian social dynamics to highlight the challenge of fitting large gatherings into a standard smartphone frame. The three films depict distinct scenarios: an entire neighborhood (mohalla) assembling for a picture, a densely packed family gathering, and an enthusiastic fan club attempting to capture a collective portrait.
Across these narratives, Deol and Sharma portray characters navigating crowded events where excluding participants is avoided. The premise reflects a cultural insight into Indian social gatherings, where personal milestones, fandom, and community celebrations typically involve large groups.
Hardware and Imaging Integration
Rather than relying purely on technical demonstrations, the films embed the F35 Series’ camera features directly into the storyline:
- Front-Facing Camera: The primary feature showcased is the 50MP Ultra-Wide Natural Selfie Camera, which offers a 100° field of view (FOV). This setup is engineered to expand the frame to accommodate multiple subjects while preserving natural skin tones and facial details.
- Rear Imaging System: The narrative also highlights the 50MP rear camera equipped with Optical Image Stabilization (OIS) for low-light and steady handheld photography.
- Video and Software Features: Support for 4K Ultra-Clear Video recording and the built-in AI Remix Collage tool are positioned as secondary creative functions for content capture and sharing.
Rollout Details
The three digital films will be distributed across OPPO India’s official digital platforms, social media channels, and broader online video networks to support the retail and online presence of the F35 Series.
Bobby Deol, Actor, said:
I think the best pictures are the ones that capture a feeling, not just a face. And when you’re with your people, the last thing you want is to decide who gets left out of the frame. ‘Jitna Bada Dil, Utni Badi Selfie’ celebrates exactly that spirit, the more people you have around you, the bigger the moment becomes. With the OPPO F35 Series’ Group Selfie Expert experience, you can bring everyone into the shot and let the memory be as big as the moment itself.
Divyenndu Sharma, Actor, said:
A group selfie in India is rarely just a selfie, it’s five people calling over three more people, someone shouting ‘thoda aur peeche!’ and everyone trying to squeeze into one frame! That chaos is actually what makes these moments so memorable. I loved that ‘Jitna Bada Dil, Utni Badi Selfie’ turns this very Indian experience into a story about making room for everyone. The OPPO F35 Series makes that easier with its Group Selfie Expert experience, so nobody has to be the person standing just outside the frame.
Goldee Patnaik, Head of Communications, OPPO India, said:
The F Series has always been rooted in understanding the realities of everyday consumers, and as the way we capture and share our lives evolves, so does the role of the smartphone. With the F35 Series, we are building on the F Series legacy while bringing imaging to the forefront. ‘Jitna Bada Dil, Utni Badi Selfie’ brings this proposition to life in a simple and entertaining way because some of our most memorable moments are the ones we experience together. Whether it is a family gathering, a neighbourhood celebration or a moment with people we admire, shared experiences bring people closer and foster a culture of togetherness. The F35 Series is designed to make sure everyone has a place in the frame. The Group Selfie Expert experience, powered by its 50MP Ultra-Wide Natural Selfie Camera, reflects our belief that technology can bring people together and help them capture, share and celebrate the moments that matter.