Sony India has launched the BRAVIA 9 II, its flagship 2026 premium television and the latest addition to the BRAVIA lineup. The launch expands Sony premium TV portfolio with a stronger focus on brightness control, colour accuracy, and real-world viewing performance.
Sony BRAVIA 9 II and BRAVIA 7 II: True RGB display and AI processing
The BRAVIA 9 II and BRAVIA 7 II use True RGB LED technology, making them the first True RGB BRAVIA TVs. The system is powered by RGB Backlight Master Drive Pro™, which independently controls red, green, and blue LEDs for precise light generation at the source.
Display performance highlights
- Sony’s highest colour volume in home TV history
- Improved brightness control with reduced blooming
- Deeper blacks and stronger contrast depth
- Wider viewing angle consistency
- More accurate colour reproduction in bright environments
- Purer primary light before reaching the panel
Picture processing is handled by the Cognitive Processor XR™, which uses AI-based scene analysis to optimise colour, contrast, and brightness in real time while preserving creator intent. It is supported by:
- XR Contrast Booster
- RGB Triluminos Max™
- Luminance Booster Pro™
- Smooth Colour Gradation
Bright-room performance and audio
The TV includes Immersive Black Screen Pro, a low-reflection surface designed to reduce glare while preserving black depth and shadow detail in bright environments.
Audio features
- Acoustic Multi-Audio+™ with sound positioning tweeters
- Up-firing beam tweeters for directional sound
- Full-range speakers for balanced output
- Voice Zoom 3™ for AI-powered dialogue clarity
- 3D Surround Upscaling for wider surround effect
Smart TV, streaming and design
The BRAVIA 9II runs on Google TV, combining apps, content, and games in a unified interface. It also includes Ambient Optimization, which automatically adjusts picture and sound based on room conditions and viewing position.
Smart features
- Gemini for Google TV (future OTA update for AI interaction and discovery)
- My Cinema mode for film-optimised viewing experience
- Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE
Sony Pictures Core experience
- IMAX® Enhanced movie titles
- Pure Stream™ near Blu-ray quality streaming
- 10 movie credits valid for 24 months
Design highlights include an Immersive Frame design, wave-textured bezel, Mirage Stand, and concealed cable management for a floating-screen appearance. The Inclusive Premium Remote adds USB Type-C charging, backlit buttons, and Find My Remote support.
Quick Specifications
Pricing and availability
The BRAVIA 9 II and BRAVIA 7 II are available in 55-inch (140 cm) to 85-inch (215 cm) screen sizes across India.
Availability channels
- Sony Centre and Sony Exclusive stores
- ShopatSC.com
- Leading retail outlets
- Major e-commerce platforms
Pricing
| Model | Screen Size | MRP (INR) | Best Buy (INR) | Availability |
| BRAVIA 9 II | 75 (190 cm) | Rs. 8,39,900/- | Rs. 5,39,990/- | 29th June 2026 Onwards |
| 85 (215 cm) | Rs. 9,89,900/- | Rs. 6,69,990/- | ||
| BRAVIA 7 II | 55 (140 cm) | Rs. 3,59,900/- | Rs. 2,21,990/- | Available now |
| 65 (165 cm) | Rs. 4,39,900/- | Rs. 2,74,990/- | ||
| 75 (190 cm) | Rs. 6,19,900/- | Rs. 4,19,990 | ||
| 85 (215 cm) | Rs. 7,19,900/- | Rs. 5,29,990 |