JBL has launched its Live series headphones in India with the JBL Live 780NC over-ear and JBL Live 680NC on-ear models.
The JBL Live series is built around the concept of helping users tune into their interests rather than focusing on isolating external sound. It supports listening across music, podcasts, movies, and other content categories.
JBL is also the official audio partner for Cocktail 2, as part of its collaboration to connect with younger audiences through film and music. The partnership aligns with the brand’s “Stay Connected” positioning.
JBL Live 780NC over-ear & JBL Live 680NC on-ear headphones
Both models use 40mm dynamic drivers for audio output. They feature True Adaptive Noise Cancelling 2.0 with real-time noise filtering and updated processing that adjusts to surrounding sound conditions and reduces background noise.
For voice calls, the headphones include dual beamforming microphones with AI-based noise cancellation to reduce ambient sound and improve voice clarity. JBL Spatial Sound is also included for enhanced audio positioning during movies and podcast playback.
The headphones support Personi-Fi 3.0 for personalised sound tuning, multipoint connectivity for switching between devices, and a customizable button along with touch controls for easy access to functions. The design includes metallic accents, soft-touch ear cushions, and a foldable structure for portability.
Quick Specs – JBL Live 780NC (Over-ear)
- Driver: 40mm dynamic driver
- Audio: JBL Spatial Sound 3.0, Personi-Fi 3.0, Personal Sound Amplification, Low Volume EQ, LDAC
- Noise Cancellation: True Adaptive Noise Cancelling 2.0 (6 mics)
- Calling: 2 beamforming mics, AI call noise reduction
- Connectivity: Bluetooth 6.0, LE Audio, Auracast, Multipoint
- Controls: Touch controls, customizable button, JBL Headphones app
- Battery: Up to 80 hours (50 hours with ANC), Speed Charge (5 min = 4 hrs)
- Design: Over-ear, foldable
- Weight: 260g
- Colours: Black, Blue, White, Champagne, Green, Orange, Purple
Quick Specs -JBL Live 680NC (On-ear
- Driver: 40mm dynamic driver
- Audio: JBL Spatial Sound 3.0, Personi-Fi 3.0, LDAC
- Noise Cancellation: True Adaptive Noise Cancelling 2.0 (4 mics)
- Calling: 2 beamforming mics, AI call noise reduction
- Connectivity: Bluetooth 6.0, Auracast, Multipoint
- Controls: Touch controls, customizable button, JBL Headphones app
- Battery: Up to 80 hours (50 hours with ANC), Speed Charge (5 min = 4 hrs)
- Design: On-ear, foldable
- Weight: 231g
- Colours: Black, Blue, White, Champagne, Green, Orange, Purple
Pricing and Availability
The lineup is available in Purple, Blue, Green, Orange, Black, Beige, and White colour options. Pricing and availability are as follows:
JBL Live 780NC: Rs. 15,999
- Pre-booking: Started on June 18 with an additional Rs. 2,000 discount.
- Offer: Complimentary 1-year extended warranty (valid until July 31, 2026).
- Availability: Available from day one of the Amazon Prime Day Sale.
JBL Live 680NC: Rs. 11,999
- Availability: Available from July 15, 2026.
Both models are available through in.JBL.com, Amazon.in, and leading retail stores.
Speaking on the launch, Shekhar Datta, Head, Consumer Audio India, HARMAN India, said,
Today, consumers are looking for technology that not only performs exceptionally well but also reflects their personality and lifestyle preferences. The new JBL Live series is designed to enhance everyday listening at work, on the road, or during leisure. With a range of colour options, personalised features, and immersive audio experiences, the JBL Live series enables users to express themselves while staying connected to the content, passions, and moments they enjoy most. These headphones are a perfect example of JBL’s commitment to delivering high-quality audio experiences with thoughtful design and versatility.