FUJIFILM India has officially announced the launch of the “Fujifilm Spectrum” India Tour, a multi-city “Touch & Try” roadshow aimed at connecting photography enthusiasts, visual creators, students, and existing user groups with the brand’s complete imaging portfolio.
Operating under the theme “Imagine. Create. Inspire.”, the experiential tour begins its nationwide journey in the Delhi NCR region before traveling to other major cities across India. The initiative is structured around a “Click to Print” narrative, showcasing the full spectrum of Fujifilm’s imaging ecosystem alongside curated image galleries that highlight visual storytelling.
Inaugural Leg at Museo Camera
The tour’s inaugural event is scheduled to take place at Museo Camera from June 18th to June 20th. The three-day event features interactive zones, exhibitions, live product demonstrations, and community-focused engagements.
Attendees will have access to dedicated Touch & Try zones tailored to various creative disciplines, including:
- Vlogging and Cinema
- Street and Travel Photography
- Portraiture and Premium Imaging
- The Large-Format GFX System
In addition to digital cameras and lenses, the showcase includes Fujifilm’s instax™ lineup, Photo Imaging solutions with live printing demonstrations, binoculars, and optical devices, alongside complementary solutions from various accessory partners.
Masterclasses and Community Engagement
The Delhi edition of the tour will host educational sessions and masterclasses led by prominent Indian visual storytellers and Fujifilm X-Mentors, including Ashish Chawla, Abhimanyu Pandey, Dinesh Khanna, and Tarun Khiwal. These sessions are designed to offer practical insights into portfolio building, technical execution, and visual storytelling.
The roadshow also serves as an extension of the Fujifilm X Academy, an established community-driven platform providing tutorials and workshops for photographers of varying skill levels. Fujifilm engineers and mentors will be on-site to provide technical guidance and hands-on support.
Interactive Features and Challenges
To encourage comprehensive exploration of the exhibition spaces, FUJIFILM India has introduced the “Experience Passport Challenge.”
How it works: Visitors receive a physical passport that is stamped as they navigate through the different Touch & Try zones, creator sessions, and product areas. Successfully completing the passport challenge qualifies participants for entry into promotional giveaways featuring Fujifilm merchandise.
The event will also feature interactive treasure hunts and on-the-spot gear challenges, such as the “Spot the X-T30III” hunt, portrait challenges, and “Shoot & Vlog” contests utilizing the Fujifilm X App.
Registration and Event Access
The event is open to amateurs, professionals, students, and the general public. Interested participants can find registration details, schedules, and further information regarding the tour by visiting the official portal at spectrum.fujifilmxacademy.com.
Commenting on the initiative, Koji Wada, Managing Director, FUJIFILM India, said:
At FUJIFILM India, we are committed to delivering innovative products, solutions, and experiences that embody our Group purpose of ‘Giving our world more smiles.’ The Fujifilm Spectrum tour is a testament to our belief in bringing diverse ideas, unique capabilities, and extraordinary people together. We are thrilled to provide a platform where creators can experience our rich heritage in photography seamlessly fused with cutting-edge technology.
Emphasizing the evolving needs of the Indian market, Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, added:
Indian creators are no longer just taking photos or shooting video; they are crafting comprehensive visual stories. The Fujifilm Spectrum tour is designed exactly for this new era of visual expression. By bringing our imaging portfolio from the X Series and large-format GFX to instax™, QuickSnap, Optical Devices, and compact dye-sublimation printer ASK 400, we aim to provide hands-on experience and community support to the creators to further elevate their craft.