Amazon India has expanded its Smartchoice feature to 10 consumer electronics categories, strengthening its AI-powered guided shopping experience. Alongside this expansion, the company has launched the Smartchoice Days sale, with deals of up to 60% off, No Cost EMI and bank offers, offering curated deals across multiple electronics segments.
Smartchoice Days Sale Deals
Laptops
- ASUS Chromebook CX1405 – Rs. 36,990
- Dell 15 Smart Choice 13th Gen Laptop – Rs. 70,490
Tablets
- Samsung Galaxy Tab A11+ – Rs. 25,390
- Lenovo Idea Tab Pro (Smartchoice) – Rs. 37,499
Air Conditioners
- Godrej 2 Ton 3 Star Inverter Split AC – Rs. 40,900
- Hitachi 1.5 Ton 5 Star Xpandable+ AC – Rs. 44,690
Monitors
- Lenovo Legion Gaming Monitor – Rs. 16,421
- Samsung 32-inch M5 Smart Monitor – Rs. 17,499
Washing Machines
- Bosch 9 kg 5 Star Front Load Washing Machine – Rs. 42,900
- Samsung 10 kg AI Wash Top Load Washing Machine – Rs. 25,990
Wearables
- sekyo Carepal Pro Kids Smart Watch – Rs. 5,880
- Redmi Watch 5 Lite – Rs. 3,499
- Noise Endeavour AMOLED Smartwatch – Rs. 3,499
Cameras
- Canon EOS R50 V Mirrorless Camera Kit – Rs. 68,990
- Canon EOS R6 Mark II Mirrorless Camera Body – Rs. 65,740
Audio (Headphones)
- boAt Nirvana 751 ANC – Rs. 2,999
- Sony WH-1000XM6 Wireless Noise Cancelling Headphones – Rs. 39,990
Soundbars
- boAt Aavante 2.1 Soundbar – Rs. 6,499
- boAt Aavante 5.2.4 Prime Soundbar – Rs. 17,999
Gaming & PC Accessories
- Ant Esports Diamondback Wireless Mouse – Rs. 1,999
- HP GK400Y Mechanical Gaming Keyboard – Rs. 1,599
- Razer Barracuda X 2022 Wireless Headset – Rs. 9,596
- Logitech MX Master 4 Ergonomic Mouse – Rs. 12,995
- Logitech G733 Wireless Headset – Rs. 15,495
How Smartchoice works
Smartchoice offers expert-curated, use-case-based recommendations across 30 usage segments, making it one of the most comprehensive guided shopping systems for electronics in India.
The system groups users based on real-world needs such as students, professionals, gamers, content creators and families. Instead of browsing hundreds of listings, users receive a short curated selection from the first click.
It is powered by AI tools and expert validation, combining Amazon’s recommendation system with Rufus AI assistant, Lens AI visual search, AI-generated review summaries and price history tracking.
The platform has seen strong adoption, with users spending 25 percent less time researching before purchase. Demand is strong for student laptops, AI-powered PCs and productivity tablets, while Tier 2 and Tier 3 cities account for around 65 percent of Smartchoice purchases.
Brand ecosystem
- Intel leads non-gaming laptop recommendations
- ASUS and HP drive AI PC adoption
- NVIDIA powers gaming configurations
- Lenovo leads productivity tablets
- LG and Samsung dominate appliances and monitors
- BenQ also plays a strong role in monitors for gaming and content creation
Use-case coverage
- Laptops: student, business, AI-enabled, gaming
- Tablets: productivity, entertainment, creativity
- Wearables: fitness and health tracking
- Audio: study, fitness and premium listening
- Cameras: travel, vlogging and professional use
- Monitors: office, esports, ultrawide and content creation
- Appliances: based on room size and efficiency needs
Availability
The Smartchoice Days sale is now live across 10 electronics categories in India, featuring curated deals and discounts across multiple product segments. The sale will run until June 18. You can check out for more deals at sale page.
Speaking on the launch, Zeba Khan – Director, Consumer Electronics, Amazon India, said:
Smartchoice was built on a simple insight that customers don’t need more options, they need the right option they can trust. Consumer electronics is a category where the number of features, specifications and choices can overwhelm even an informed buyer. Smartchoice solves this by matching products to how customers actually use them. With Smartchoice, Rufus, Lens AI, AI-generated review summaries and price history working together, Amazon.in offers expert-curated recommendations backed by AI tools that help customers make confident purchase decisions at every step across a wide selection of consumer electronics.