boAt has officially entered the personal grooming market with the launch of its new Slazer Series. This move marks a strategic expansion of the company’s lifestyle-tech ecosystem, moving beyond entertainment and wearable technology into personal care.
Marketed under the theme “Transform with Every Trim,” the Slazer range emphasizes premium materials, versatility, and everyday convenience. In line with the brand’s ongoing operational strategy, the new product lineup reinforces boAt’s commitment to the “Make in India” initiative.
Product Lineup and Specifications
The Slazer Series debuts with three distinct models tailored to different consumer needs, ranging from standalone everyday trimmers to comprehensive multi-functional grooming kits.
boAt Slazer S100
The Slazer S100 is positioned as a standalone grooming trimmer built for users seeking a straightforward, long-lasting solution for daily maintenance.
- Blades & Build: Stainless steel blades with adjustable combs and washable attachments.
- Battery & Power: Offers up to 300 minutes of runtime with Type-C fast charging. A 5-minute charge provides enough power for a single trim, while a 20-minute charge can support up to one month of standard usage.
- Operational Features: Low noise, low vibration, and low heating mechanisms.
- Warranty: 24 months.
boAt Slazer K100+
The Slazer K100+ is a 6-in-1 multi-grooming kit designed to cater to face, hair, nose, and body grooming through a modular design.
- Blades & Build: Premium aluminum body equipped with ceramic blades and a magnetic attachment system for swapping three interchangeable blades.
- Battery & Power: Up to 200 minutes of runtime with Type-C charging and a built-in battery display indicator.
- Durability: IPX6 waterproof rating, making it suitable for use in the shower.
- Safety & Travel: Features a dedicated travel lock; operates with low noise, vibration, and heating.
- Warranty: 24 months.
boAt Slazer K100 Pro
Serving as the flagship model of the series, the Slazer K100 Pro is a 15-in-1 grooming solution designed for maximum styling versatility and flexibility.
- Blades & Build: Premium aluminum construction featuring ceramic blades and a magnetic attachment system to house multiple interchangeable heads.
- Grooming Scope: Complete support across beard, hair, nose, and body grooming.
- Battery & Power: Up to 200 minutes of runtime, Type-C charging, and a digital battery indicator.
- Convenience: IPX6 waterproof design, travel lock, and low operational noise/heat. Select variants include a dedicated storage stand or a travel case.
- Warranty: 24 months.
Pricing and Availability
The boAt Slazer Series is structured across multiple price points to target different segments of the consumer market:
| Model | Type | Included Accessories | Price (INR) |
| boAt Slazer S100 | Standalone Trimmer | Adjustable combs | ₹799 |
| boAt Slazer K100+ | 6-in-1 Grooming Kit | 3 Interchangeable blades | ₹1,799 |
| boAt Slazer K100 Pro | 15-in-1 Flagship Kit | Multi-attachments + Storage Stand | ₹2,999 |
| boAt Slazer K100 Pro | 15-in-1 Flagship Kit | Multi-attachments + Travel Kit | ₹3,299 |
The launch represents boAt’s latest diversification effort, following its recent expansions into mobility hardware like dashcams and home audio-visual products like projectors.
Commenting on the launch, Gaurav Nayyar, CEO, boAt, said:
Our entry into personal grooming with the Slazer Series marks another important milestone in boAt’s expansion strategy as we continue to build a broader lifestyle-tech ecosystem for Indian consumers. Having established leadership in audio and wearables, we recently expanded into mobility-focused tech with dashcams, followed by audio-visual categories such as projectors. With Slazer, we are now moving deeper into the personal ecosystem of our consumers, offering products that combine performance, design, and everyday relevance. As with our other categories, this launch reflects our commitment to creating thoughtfully designed, Make in India products for the needs and aspirations of Indian consumers.