HMD has announced a new partnership with Indian actor and entertainer Raghav Juyal, appointing him as the brand ambassador for the company’s upcoming smartphone series.
The collaboration is aimed at strengthening HMD’s connection with Generation Z and millennial demographics. According to the company, Juyal’s career trajectory—which spans dance, television, OTT platforms, and mainstream cinema—aligns with HMD’s current brand positioning and its focus on accessible technology and competitive pricing. The brand selected Juyal to leverage his widespread appeal and relatable public image among younger consumers.
Campaign Rollout
As the face of the new smartphone lineup, Juyal will be featured prominently in HMD’s upcoming marketing efforts. The company is planning a comprehensive, multi-channel promotional campaign that will span across several mediums, including:
- Out-of-Home (OOH) Media: Billboard placements in targeted locations.
- Print Media: Advertisements in traditional print publications.
- Digital Integration: Marketing across social media channels and video-sharing platforms.
- Influencer Networks: Collaborations with digital creators to expand the campaign’s reach.
HMD’s 2026 Strategic Initiatives
The appointment of a new brand ambassador follows a series of strategic business moves made by HMD earlier in 2026 to expand its market presence in India. These recent corporate milestones include:
- Sports Sponsorship: An official association with the Rajasthan Royals franchise for marketing activations during the Indian Premier League (IPL) season.
- AI Integration: A technology collaboration with Sarvam AI designed to integrate advanced voice technology features into HMD’s line of feature phones.
- Retail Partnership: An exclusive launch agreement with e-commerce platform Flipkart to facilitate the nationwide distribution and availability of the new smartphone lineup.
This series of alliances and the recent ambassadorship indicate HMD’s continued focus on expanding its consumer base and retail footprint in the Indian market.
Sharing thoughts on the recent onboarding, Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, said:
As we enter our next phase of growth, this partnership with Raghav marks a defining step in HMD’s bold reinvention journey. Raghav Juyal embodies the disruptive spirit, authenticity, and creative energy that sits at the core of our brand, with a natural resonance among Gen Z audiences who value individuality, relatability, and self-expression. His persona aligns seamlessly with our vision of building smartphones that empower this new generation to express themselves freely. At HMD, we are reimagining smartphone innovation by combining cutting-edge technology with accessible, value-driven pricing, and as we gear up to introduce our new line of smartphones on Flipkart, this collaboration brings that vision to life in a culturally relevant way.
Speaking about the association, Raghav Juyal commented:
HMD’s human-centric approach to technology truly resonates with me, it’s about empowering creators, not algorithms. What I deeply connect with is their spirit of doing things differently, which mirrors my own journey of making bold, unconventional choices that strike a chord with a generation that values authenticity and individuality. Their smartphones equip versatile storytellers like me with the clarity, power, and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age energy to audiences through HMD’s bold campaigns unlocking effortless creativity on the go and turning every moment into something truly alive and meaningful.