Ai+ Smartphone has officially announced its partnership with two prominent T20 cricket franchises, the Mumbai Indians and the Kolkata Knight Riders. The technology brand will serve as the Official Smartphone Partner for both teams during the upcoming T20 season.
This partnership positions Ai+ Smartphone within one of India’s most widely followed sporting and cultural platforms, establishing a direct connection between the brand and the country’s extensive cricket fan base. As part of the collaboration, the company plans to offer exclusive experiences for fans.
These offerings will include player meet-and-greet opportunities, match tickets, signed team merchandise, and access to exclusive player content captured directly on Ai+ Smartphone devices.
Representatives for Ai+ Smartphone have indicated that the partnership is intended to extend beyond standard brand visibility. The T20 season is viewed as a period when individuals across various cities, communities, and generations engage in a shared event. By aligning with two of the league’s most established franchises, the brand aims to integrate itself into the moments of competition, celebration, and collective excitement that characterize the tournament.
Throughout the upcoming season, the collaboration will see the Ai+ Smartphone brand integrated across various team platforms, digital activations, and fan-centric events. These initiatives are designed to create new avenues for interaction between the fans, the teams, and the technology brand.
Commenting on the partnership, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said:
Sport has a unique ability to bring people together in moments of shared excitement and aspiration. Our partnership with Mumbai Indians and Kolkata Knight Riders allows the Ai+ Smartphone to connect with millions of fans where India’s energy is most visible and alive. It reflects our belief that technology should move at the same pace as the ambition and passion of the people who use it.
A Mumbai Indians spokesperson said:
Ai+ Smartphone’s focus on delivering accessible, high-performance technology aligns well with the evolving expectations of today’s fans. We look forward to collaborating on initiatives that enhance how fans engage with the game.
Binda Dey, CMO, Knight Riders Sports, said:
Cricket in India brings together fans, communities, and shared moments at an unmatched scale. Our approach to partnerships is focused on creating meaningful engagement and delivering experiences that feel relevant and accessible to fans. With Ai+ Smartphone, we look forward to building initiatives that deepen this connection and add value to the overall fan journey.