ElevenLabs, a global leader in voice AI research and deployment, has completed its first year in India, which has become its largest market by user signups and second-largest by enterprise revenue.
Over the past year, Indian enterprises, startups, and creators have adopted ElevenLabs’ voice AI to enhance customer engagement and produce multilingual content, the company said.
To support this growth, ElevenLabs has established a dedicated India team focused on enterprise partnerships, product integration, and regional innovation.
Enterprise Adoption Across Industries
- Meesho automates over 60,000 customer support calls daily in Hindi and English.
- Cars24 manages more than 20,000 multilingual conversations every month, helping resolve issues approximately 50 percent faster.
- Pocket FM, Kuku FM, and ShareChat have reduced content production costs by up to 90 percent while scaling multilingual storytelling and audio content.
- Ed-tech companies such as SuperNova and Adobe Captivate are localising e-learning content and offering personalised tutoring in multiple Indian languages.
Initiatives to Strengthen India’s Voice AI Ecosystem
- Voice Actor Marketplace: Projected to pay over one million dollars to Indian voice talent by the end of 2025, providing high-quality voices for enterprise applications.
- Startup Grants Program: Has supported more than 500 Indian startups and developers with free access to ElevenLabs APIs to accelerate innovation.
- ElevenLabs Impact Program: Will collaborate with nonprofits in healthcare, accessibility, and education, offering free licenses for projects that create social benefits.
Co-Founder Mati Staniszewski highlighted that India is already “voice-first,” with roughly one-third of internet users using voice search each month—the highest globally. Over the past year, India has become ElevenLabs’ largest market by signups and second-largest by enterprise revenue.
Key features for the region include quick switching between Hindi and English, support for Hindi and Tamil on version 2 models and 12 Indic languages on version 3, local data storage, and hundreds of Hindi voices, with more than one million dollars already paid to Indian voice talent, Staniszewski noted.
Speaking on the milestone, Mati Staniszewski, Co-founder and CEO, ElevenLabs, said:
One year ago, we set out to bring AI voice technology to India’s many languages. Today, seeing enterprises, developers, and creators across the country build real products on our platform demonstrates the scale of what’s possible. As voice becomes the next interface for interacting with technology, we’ll continue building AI that serves both practical and creative needs—connecting innovation in India’s diverse languages to a global audience.