TECNO and e-commerce platform Flipkart have announced a partnership ahead of the launch of TECNO POVA 7 Series later this week. This extends beyond typical commercial arrangements, aiming to collectively support the aspirations of young individuals in India’s smaller towns and cities, according to the companies.
The collaboration between TECNO and Flipkart is characterized by a shared objective: to enhance accessibility to meaningful technology for the next generation, particularly those residing outside major metropolitan areas. This initiative emphasizes trust and a common purpose, focusing on empowering young Indians through technology.
Through this alliance, the companies aim to foster a community where technological advancement and opportunities converge. This partnership between TECNO and Flipkart seeks to establish a new standard in smartphone marketing.
Regarding this, Arijeet Talapatra, CEO, TECNO India, said:
Our partnership with Flipkart is more than strategic—it goes beyond launches and logistics—it’s about long-term alignment and a shared belief in the potential of young India. POVA 7 series is just the beginning. Together, we aim to bring powerful, future-ready technology into the hands of those driving the next wave of digital progress in emerging India.
Smirthi Ravichandran, Vice President- Mobiles, Flipkart, said:
At Flipkart, we believe innovation should be within everyone’s reach, especially for India’s young dreamers in emerging markets. Our collaboration with TECNO is a testament to that belief — together, we’re crafting a campaign that’s as much about energy and fun as it is about meaningful impact. This partnership is about building trust, driving growth, and championing the aspirations of millions beyond the metros.