HONOR has reported strong early sales for its newly released HONOR 400 Series smartphones in the UK. Sales increased by 183% compared to the previous generation, reflecting growing consumer interest in HONOR’s latest technology.
UK Market Performance
Launched on May 22, 2025, the HONOR 400 Series quickly gained traction across online stores and retail partners. A key driver of this growth is its advanced AI photography tools, especially the AI Image to Video feature powered by Google Cloud, which enhances mobile content creation.
HONOR noted that its rising sales in the UK reflect a wider trend across Europe, where the company’s shipments grew 20% year-over-year in the first quarter of 2025. This growth positioned HONOR as the fourth-largest smartphone maker in Europe and was described by Counterpoint Research as “the only real bright spot” in the market.
Features Overview
HONOR attributes the strong performance of the HONOR 400 Series to its cutting-edge AI-driven functionalities, which elevate photography and enhance user experience.
The HONOR 400 Pro, equipped with the Snapdragon 8 Gen 3 processor, boasts advanced AI-powered portrait features and a telephoto lens offering up to 50x magnification through AIGC technology. The device supports real-time call translation in six languages, features robust IP68 and IP69 water and dust resistance, and provides fast charging with 100W wired and 50W wireless options.
Company Perspective
HONOR said these features provide users with creative tools and reliable performance. The company noted that the HONOR 400 Pro redefines mobile photography by combining advanced AI with powerful hardware to deliver high-quality images and a better user experience.
HONOR also emphasized its rapid growth in the UK, supported by continued investment in premium smartphone innovation.
Speaking about the performance, Bond Zhang, Country Manager of HONOR UK, said:
The HONOR 400 Series, with its cutting-edge AI capabilities, marks a major leap forward, and we’re thrilled to see how eager UK customers are to experience our newest smartphones. This early sales momentum not only shows the strong appeal of the HONOR 400 Series as a leading AI camera phone in its category but also reflects a clear market demand for advanced, AI-powered mobile content creation.