Samsung India announced its 2025 range of AI-powered QLED TV and Crystal Clear 4K UHD TV, targeted specifically for e-commerce consumers like Amazon and Flipkart. The new lineup includes the QLED series – QEF1, equipped with cutting-edge Q4 AI Processor, and the Crystal 4K UHD series – UE81, UE84, UE86 models.
Samsung QEF1 QLED TV (2025 models)
It is the company’s latest QLED TV, powered by Q4 AI Processor. This cutting-edge processor analyzes and optimizes TV content in real-time with sharper visuals, clearer sound for a more personalized viewing experience.
This model comes in various sizes – 43″, 55″, and 65″ – and has 100% Color Volume-certified Quantum Dot technology display that offers good visuals. It also includes software features like Color Booster Pro for punchy colors, Quantum HDR, and 4K upscaling.
When it comes to AI features, it has Samsung Vision AI that offers smart features like Generative Wallpapers, SmartThings, AI Auto Game Mode, and Motion Xcelerator. The TV has a 20W speaker with 3D surround sound technology.
Samsung Crystal 4K UHD Series (2025 models)
This series comes in various models, including UE81, UE84, and UE86. Pricing-wise, they vary slightly as there would be a few added features like Voice Assistant and Solar Remote option. These models come in 43″, 50″, 55″, and 65″ sizes, offer 4K picture, HDR, and 4K upscaling for lower resolution contents.
Additional features include SmartThings, Q-Symphony technology—which syncs the TV and soundbar audio to play simultaneously—Adaptive Sound, and AI Energy Mode, which automatically adjusts brightness based on the room’s lighting.
OneUI Tizen
These new TVs come with One UI Tizen that offers a personalized screen experience, Samsung Knox security across SmartThings devices, and will support Tizen OS upgrades for the next 7 years. With the built-in Samsung TV Plus app, users can access 125+ TV channels- News, Movies, Sports, all for free.
Further, with a built-in smart hub, these TVs offer the flexibility of connecting and controlling smart devices — even those requiring Matter and HCA compatibility.
Pricing and Availability
The pricing for the Crystal 4K UHD series will start at Rs. 31,490, and QLED QEF1 models at Rs. 39,990. These new models will be available on Amazon, Flipkart, and Samsung.com starting today, May 1, 2025.
Launch Offers
- The new Samsung Online TV lineup is available with 12 12-month No Cost EMI starting at just INR 3,333/month for QLED models and INR 2,500/month for UHD models.
- Customers can also avail an instant bank cashback of up to INR 3,000.
Regarding the launch, Viplesh Dang, Senior Director, Visual Display Business, Samsung India, said,
At Samsung, we continuously push the boundaries of innovation to deliver products that redefine home entertainment. With launch of our AI-enhanced QLED and Crystal Clear 4K UHD TVs, we are elevating the viewing experience for consumers, offering advanced entertainment. These models, powered by Samsung Vision AI, deliver intelligent scene recognition for enhanced picture quality, making every frame more immersive. This launch reflects our dedication to delivering intelligent viewing experiences to more homes, meeting the evolving needs of our consumers with innovation, convenience, and reliability.